Parel Studios

Parel Studios was founded in Copenhagen in 2020. The brand develops technical and functional clothing and accessories that bridge the gap between activewear, classic workwear, and modern everyday wear. The collection includes outerwear, mid-layers, pants, and accessories designed with a focus on freedom of movement, durable materials, and a understated, urban aesthetic.

Origins and Design Concept

Parel Studios was founded in Copenhagen in 2020 with the goal of creating a functional wardrobe adapted to changing environments. The brand’s name and identity are rooted in a utilitarian style philosophy that blurs the lines between technical outdoor apparel and streamlined everyday wear.

Technical Features and Material Selection

At the heart of Parel Studios’ product development is the balance between practicality and a clean visual aesthetic:

Hybrid Construction: The collections draw on elements from sporty activewear and practical workwear, which is reflected in ergonomic cuts, pocket placements, and adjustable details.

Materials and durability: The garments are made from durable fabrics—ranging from lightweight, wind-resistant synthetic fabrics to heavier cotton and wool blends.

Assortment and Use: The selection ranges from technical jackets, vests, and functional pants to practical accessories such as bags and caps.

Parel Studios at STRØM

Parel Studios adds a technical and functional perspective to the overall STRØM collection. Explore the Parel Studios selection online and in-store.