Fichi

Fichi was founded in Copenhagen in 2023. The brand’s name is the Italian word for “fig” and refers to a design philosophy rooted in raw materials and classic craftsmanship. Drawing inspiration from Italian men’s fashion and historical silhouettes, the collections are crafted from surplus materials sourced from Italy. Production takes place in collaboration with the long-established Danish textile house Geismars, which is responsible for the garment manufacturing.

Origins and Design Concept

Fichi was founded in Copenhagen in 2023. The brand is based on an approach to clothing in which the aesthetic draws inspiration from vintage Italian men’s tailoring and functional everyday wear. The name Fichi—Italian for “fig”—reflects a connection to Southern European textile traditions and a raw-material-based approach to production.

Materials and Production

Fichi’s collections are rooted in a resource-oriented manufacturing process, where the selection of fabrics and tailoring are central to the product’s longevity:

Italian surplus textiles: The clothing is made from existing deadstock materials sourced from Italian textile mills, resulting in limited runs of each piece.

Production at Geismars: The garments are crafted in collaboration with the Danish company Geismars, which contributes its professional expertise in sewing, precision, and textile processing.

Design Language: The collection consists of functional everyday styles, with a focus on loose cuts, durable seams, and classic collars and lines.

Fichi at STRØM

Fichi represents a modern fusion of Italian textile heritage and Danish tailoring tradition. Explore the curated selection of Fichi online and in-store at STRØM.