TOTEME

TOTEME was founded in 2014 by Elin Kling and Karl Lindman, with a design studio in Stockholm. The brand is based on the concept of the modern uniform, where silhouettes, materials, and a subdued color palette form a timeless foundation for the wardrobe. The collection spans ready-to-wear, outerwear, and accessories, designed with a focus on lines, texture, and function.

The Foundation

TOTEME was founded in New York in 2014 by the couple Elin Kling and Karl Lindman. With backgrounds in fashion editorial and visual direction, the founders combine an international perspective with Scandinavian design tradition. Today, the brand is based in Stockholm, where the collections are developed based on a clear premise: to create a well-thought-out selection of clothing for women’s everyday lives.

Design and Construction

At the heart of TOTEME’s philosophy is the functional capsule wardrobe. Instead of following changing seasons, the brand operates on the concept of versatile pieces that can be mixed and matched. The design language is defined by:

Outerwear: Coats and trench coats cut with precise silhouettes and an emphasis on structure.

Tailoring: Shirts, jeans, and knitwear with clean lines and a focus on fit.

Accessories: Silk scarves and leather goods with subtle signature details.

Quality and Relevance

Each garment is crafted from carefully selected fabrics, where the weave and choice of materials ensure that the shape and look are preserved over time. Through a subdued color palette and a consistent approach to craftsmanship, TOTEME offers pieces that transcend fleeting trends. Explore the TOTEME collection at STRØM.