Flagship store, webshop & agency

STRØM: Our story

STRØM was established in 2003 by Karina & Jørgen Laursen. To this day STRØM is one of the greatest retailers of international fashion designers for a growing fashion-forward clientele in Denmark and worldwide. STRØM presents an exclusive assortment of both national and international brands for men and women. The STRØM portfolio is well curated by our experienced buying team. At STRØM you’ll find brands such as Acne Studios, American Vintage, Comme des Garçons Play, Totême, Sunflower, A.P.C., Elhanati and Sophie Bille Brahe. We are based on Strandvejen 169A in the central part of Hellerup. Here you’ll find the STRØM store, webshop and agency all under one roof. In 2014 we launched the webshop www.stromstore.dk with fashion for men and women – The digital universe of STRØM. STRØM Agency was launched in 2007 and is the last piece in the STRØM universe. Through the agency we sell French brand American Vintage for retailers in Denmark.

“Our team loves to inspire, style and guide the STRØM costumer through our carefully selected brands and styles. This way we’ll make sure to create a unique and personal shopping experience.”

- Karina Laursen, Founder.