Origins and Vision
ALOHAS was founded in 2015 by Alejandro Porras. With an aesthetic inspired by a laid-back coastal culture and developed in Barcelona’s creative scene, the brand set out to challenge traditional shoe manufacturing. The goal was to combine contemporary silhouettes with a more controlled and purposeful manufacturing process.
Production and Craftsmanship
At the core of ALOHAS’ business model is an on-demand and pre-order strategy that reduces waste and excess inventory. Production and processing are subject to clear standards:
European manufacturing: Each pair of shoes is produced at select factories in Spain and Portugal with a focus on traditional leather craftsmanship.
Material Selection: The collections are based on certified leather grades and durable natural materials.
Categories and Design Language: The selection ranges from striking boots with architectural heels to simple summer sandals and shoes designed for year-round wear.
ALOHAS at STRØM
The collections represent a modern approach to footwear, where thoughtful designs and responsible production practices go hand in hand. Explore the curated selection of ALOHAS online and in-store at STRØM.