BLID Care

BLID Care was founded by model and entrepreneur Mathilde Gøhler. This Danish hair care brand is developed, designed, and manufactured in Denmark with a focus on purity, gentleness, and daily well-being. The product line includes targeted hair care products made from carefully selected ingredients that combine noticeable results with a gentle and nourishing approach to hair and scalp care.

Origins and Vision

BLID Care was born out of founder Mathilde Gøhler’s desire to create a transparent and nourishing hair care line rooted in Scandinavian simplicity. The brand is built on a philosophy of care and functional everyday grooming, where each product is formulated to strengthen and protect the hair without unnecessary additives.

Danish Production and Ingredient Selection

At the heart of BLID Care is an uncompromising approach to product development and manufacturing:

Local Development and Production: All formulations are designed, tested, and produced in Denmark to ensure a high and consistent standard of quality.

Thorough ingredient selection: The brand emphasizes gentle yet effective components that nourish the hair fibers and maintain the scalp’s natural balance.

Design and packaging: The product line features a sleek and aesthetic design that reflects the brand’s Nordic roots.

BLID Care at STRØM

BLID Care brings a locally rooted and thoughtfully curated approach to hair care to STRØM’s selection of beauty and self-care products. Explore the range of hair care products from BLID Care online and in-store.