New Balance

New Balance was founded in Boston in 1906 and is today one of the world’s leading providers of technical footwear and everyday sneakers. The brand’s well-known philosophy, “Worn by supermodels in London and dads in Ohio,” highlights a rare versatility that effortlessly balances the functionality of the running track with the aesthetics of the street. With a focus on shock-absorbing midsoles, premium materials, and a perfect fit, New Balance offers shoes for every occasion.

Origins and Orthopedic Heritage

New Balance began in 1906 by manufacturing flexible arch supports and custom-fitted footwear for workers. This early experience with foot dynamics and fit laid the foundation for the brand’s later breakthrough in running shoes. Over the decades, the Boston-based brand has maintained its uncompromising focus on support and ergonomics, making its silhouettes enduring classics in the history of both sports and fashion.

Technology, Materials, and Construction

At the heart of New Balance’s success are its high standards of craftsmanship and advanced sole constructions:

Advanced cushioning: Technologies such as ENCAP, ABZORB, and Fresh Foam combine durable polyurethane with shock-absorbing foam, ensuring optimal comfort with every step.

Premium uppers: The models are crafted from uncompromising combinations of soft suede, nubuck, and breathable mesh, offering a comfortable fit and long-lasting durability.

Timeless design language: The brand has succeeded in creating icons that transcend style boundaries—from classic running silhouettes to modern retro sneakers.

New Balance at STRØM

New Balance adds an authentic, functional, and aesthetically essential layer to STRØM’s footwear selection. Explore our curated selection of New Balance sneakers for women and men online and in-store.