The Concept Behind Ben Gorham’s Fragrance Universe
Byredo emerged from an unexpected starting point when its founder, Ben Gorham—with a background in art andsports—decided to explore the power of scent to evoke memories. Working closely with international perfumers such as Jérôme Epinette, the brand was built around the idea of reducing complex olfactory structures to a clearer, more focused expression.
Raw Materials, Olfactory Composition, and Packaging
The brand’s approach to product development is distinguished by a consistent balance between te quality of the raw materials and the visual design language:
High-concentration raw materials: Fragrances and skincare products are formulated with selected natural and synthetic ingredients to ensure long-lasting wear on the skin.
Minimalist Aesthetics: The distinctive cylindrical bottles with heavy, magnetic lids and simple labels reflect a Scandinavian tradition of minimalist design.
Product Categories: In addition to eau de parfum, the collections include hand-poured scented candles, body care products, and leather accessories that build on the brand’s aesthetic.
Byredo at STRØM
Byredo’s sensory universe adds an extra dimension to the overall clothing and lifestyle collection. Discover a curated selection of fragrances and skincare from Byredo in our Hellerup store and online.