Flowerism Studio

Flowerism Studio was founded in Copenhagen in 2018 by Stine Harrtung and later expanded to include Sylvester Larsson in 2024, with a vision to redefine artificial flowers. The brand challenges the traditional floristry industry by creating long-lasting botanical elements of the highest quality. Using durable materials, curated stems, and sculptural bouquets, Flowerism Studio offers a flexible interior design solution where the look can be continuously adapted, arranged, and reused over time.

Origins and Design Concept

Flowerism Studio was founded in 2018, when founder Stine Harrtung set out to view artificial flowers from a new, aesthetic perspective. In the summer of 2024, restaurateur Sylvester Larsson joined the company after experiencing the flowers’ durability and visual potential in his own environment. Together, they work to provide the interior design world with a long-lasting alternative to cut flowers, thereby reducing the constant overconsumption in the traditional floral industry.

Quality, Flexibility, and Aesthetics

At the heart of Flowerism Studio’s universe is the balance between lifelike textures, durability, and creative freedom in the home:

Carefully curated stems: Products are selected from specialized manufacturers with strict requirements for color accuracy, texture, and tactility, ensuring a natural and elegant look.

Versatile styling: Unlike fresh bouquets, artificial stems offer complete freedom to rearrange them. Stems can be trimmed, tucked away, combined in new ways, or moved around depending on the season and personal taste.

Long-lasting decor: This solution requires neither water nor maintenance and retains its shape and color intensity year after year—whether in private homes, offices, or restaurants.

Flowerism Studio at STRØM

Flowerism Studio adds a modern, botanical, and sculptural dimension to STRØM’s selection of lifestyle and home decor. Explore our curated selection of bouquets and single stems from Flowerism Studio online and in-store.