Sunflower

Sunflower was founded in Copenhagen in 2018 by Ulrik Pedersen, Martin Gjesing, and Bengt Thornefors. The brand is built around a modern reinterpretation of classic menswear tailoring, with an emphasis on stringent cuts, raw materials, and durable construction. The collections are produced in Europe and include tailored blazers, suit pants, shirts, knitwear, and jeans made from GOTS-certified organic cotton denim.

Origin and Design Philosophy

Sunflower was established in Copenhagen in 2018 by a group with many years of experience in the international fashion industry: Ulrik Pedersen, Martin Gjesing, and Bengt Thornefors. The brand emerged as a reaction against fast trends, with a desire to create a foundational menswear brand rooted in traditional tailoring, precise patterns, and understated elegance.

Construction and Material Standards

Sunflower's collections are based on a methodical approach to clothing, where fit, weave, and the precision of the stitching are paramount:

Tailoring and suiting: Blazers and suit trousers are constructed with classic builds and a drape that combines formal lines with a relaxed silhouette.

Denim and certified textiles: The brand uses specially developed fabrics, including GOTS-certified cotton denim for their jeans, which ensures controlled standards in both raw material and processing.

European production: The entire collection is manufactured in selected workshops and factories in Europe to maintain tight quality control throughout all stages of production.

Sunflower at STRØM

Sunflower represents a modern take on the men's wardrobe, where respect for classic craftsmanship forms the backbone of every piece. Explore the curated selection of Sunflower online and in-store at STRØM.