Asics

Asics, an acronym for the Latin term "Anima Sana In Corpore Sano" ("You must pray for a healthy mind in a healthy body") best describes founder Mr. Onitsuka's vision for the shoe brand. The acronym, which made a big impression on Mr. Onitsuka, inspired him to create athletic shoes for young people in the hope that the shoes would help them on their way to a healthy mind and a physically healthy body. The shoes have since been developed with a strong focus on technology and CSR, which together unite the clear vision of the brand to create functional and comfortable training shoes, running shoes and casual shoes adapted to all kinds of consumers.