In 2018, Ulrik Pedersen, who is behind NN07, founded Hello Sunflower in strong partnership with Martin Gjesing of Moon and Swedish designer Bengt Thornefors, who has previously worked at major fashion houses such as Acne Studios and Saint Laurent. Together, Hello Sunflower represents a pioneering mindset and a new, more sustainable approach to menswear. The experienced design collective looks back to their roots in their collections of long-lasting menswear, created in Europe with respect for the handwork of the original tailoring traditions. All their styles are created in quality materials and timeless designs with no compromises. Sunflower embrace the traditional approach to suiting and creates stylish trousers, tees and shirts in clean cuts and flattering fits. The approach makes the brand's styles independent of seasonal changes, and you can easily style Sunflower's simple T-shirts, cozy coats and warm wool knits with more seasonal trends.
All of the brand's jeans is made by fine Italian GOTS certified cotton denim. The brand's collections consist of styles that remain interesting because the classic styles have an edgy touch. STRØM is a official online retailer of Hello Sunflower fashion for men in Denmark. You can also find the brand's classic men's styles in our physical store north of Copenhagen. At our store you will also find a large selection of fashion for women and men from other brands such as Comme des Garçons Play, Acne Studios, A.P.C. Paris, American Vintage and Totême. You can also browse and shop a large selection of unique jewellery for women and men from brands such as Elhanati and Sophie Bille Brahe.